Title: Designer (WORD version) (Customer diagram)

Industry: Newspaper

Function: Advertising

Value-Added Results/Weights Performance Standards
Satisfied customers (30%) • No less than 90%—95% credit-free ads.

• Sales is satisfied that:

  • • Designers are pleasant, open and accessible.

    • Designers consistently provide unique, appropriate and effective layouts.

    • Designers provide information on dept. procedures.

    • Designers are accommodating with special requests.

    •

    • No more than 1—3 justified complaints/quarter.
    Effective layouts (30%) • Layouts meet following established design principles:
  • • Strong message/headline

    • Geared to target audience

    • Strong priority of elements

    • White space

    • Balance

    • Proper type selection

    • Appropriate graphics

    • Readability

    • Effective use of color

    • Clear, creative approach

    •

    • Exceeds = Combination of all elements that make up ad: flair, use of type, impact, uniqueness, unconventional, atypical, sense of movement, stands out when looking at typical ads in paper.
    Efficient work flow (20%) • 6.5—7.0 layouts/day on monthly average.

    • Designer must arrive at scheduled shift start and be prepared to work.

    • Provide necessary backup when workload permits and share pertinent information and resources with other teams.

    • Exceeds = Travel to another locale to perform work when needed and say "yes" when asked to work outside scheduled time.
    Efficient team (20%) • Manager is satisfied that the designer:
  • • Shares pertinent information and resources with team members.

    • Actively seeks out opportunities for growth.

    • Actively seeks out new work assignments and is willing to work where needed.

    •

    • Exceeds =

  • • Available for sales representative to go on road and advise advertisers on marketing strategies.

    • Advise sales staff on how to sell design.

    		•

     

    Customer Diagram: Designer