Industry: Newspaper
Function: Advertising
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| Accurate, clear, timely stories (70%) | The Copy Desk Chief is satisfied that:
Content is easily understood. All sides of the story are covered. Information is accurate. Lead paragraphs are enticing. Stories, headlines and outlines are filed before page deadline. Exceeds = Stories are filed at least 10 minutes before deadline on a consistent basis. |
| Enticing headlines, presentation (20%) | The Copy Desk Chief is satisfied that:
The headlines reflect story content. The headlines clearly describe content. The headlines use key words to entice readers. The story contains eye-catching visual elements. |
| More highly skilled reporters (10%) | Writer is satisfied that:
Story is discussed with Copyeditor. Useful comments are received. Suggestions are agreed upon. Style/voice is preserved. Supervisor says that the Copyeditor delivers advice clearly, respecting readers needs and writers voice. Supervisor recognizes improvement with writers subsequent, comparable stories. |