Title: Ad Builder (WORD version ) (Customer diagram)

Industry: Newspaper

Function: Advertising

Value-Added Results/Weights
Performance Standards
Completed, accurate ads (50%) • The following criteria must not be missed on more than 2—5 ads/month:

• Proper size

• Instructions followed

• End results match layout

• No more than 1—4 error-based credits/month.

• Supervisor satisfied that:

• Work is completed in timely manner.

• Pace of worker is sufficient.

• Employee is willing to go above and beyond to help others.

• Ads released by deadline.

• Less than 4 credits/year due to the following:

• Wrong art

• Old copy (dates, etc.)

• Problem scans

• Wrong pick up

Smooth transition of ad through department (15%) No more than 25%—50% ads/month returned for internal corrections per month.
Quality scans at correct resolution (20%) • 90%—95% of all scans meet the following criteria:

• Appropriate file size

• Proper resolution

• Good light/dark balance, highlight/shadow

Satisfied customers (10%) • 80%—85% supervisors and sales representative are satisfied with:

• Correct use of screens.

• No light reverse type.

• Clear headlines/benefits.

• Good use of graphics.

• Eye direction in ad.

 

Customer Diagram: Ad Builder